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March 13, 2009

Microsoft kills adCenter (Gatineau) Web analytics service

Posted by David Hunter at 1:09 AM ET.

Microsoft today announced the demise of their Gatineau Web analytics service before it even left beta:

The Microsoft adCenter AnalyticsBeta team announced today the end of the adCenter Analytics beta program.

The beta has been closed, but the program will remain available to current users through December 31, 2009.

Please note that all hosted services, data collection, and technical support will end at that time. If you would like to save your historical data, please use the export feature to download your reports before December 31, 2009.

The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success.

It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.

And with that cryptic pronouncement the team fades into the sunset leaving a list of alternative sources of Web analytics software including the ubiquitous and free Google Analytics which targets the same small to medium publishers as did Gatineau. Sounds like a total writeoff to me, not only for the Gatineau effort, but also for the acquisition of DeepMetrix which provided the technology for Gatineau.

Filed under Coopetition, Gatineau, Google, MSN, Microsoft, adCenter

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