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August 28, 2006

Microsoft launches new Windows Marketplace

Posted by David Hunter at 8:43 AM ET.

There’s no formal announcement yet, but you can now check out Windows Marketplace for the new look at Basically, Microsoft has mapped its Xbox Live Marketplace to the PC space and users can purchase a variety of software and other downloadable digital goodies using the Digital Locker technology announced last September. Liveside has more (including the as yet unrealized expectation of a renaming to Windows Live Marketplace), as does Ed Bott who came upon the link interestingly embedded in a beta Windows Vista setup screen and notes that it seems to be yet another stealth Microsoft announcement:

By my calculations, this site should be open for business at noon, Pacific Daylight Time, on Monday, August 28. It’s a curiously soft launch. No one from Microsoft has pitched this story to me, and the only mention I’ve seen online is this short blurb at LiveSide.

Filed under Digital Locker, General Business, Marketing, Microsoft, OS - Client, Public Relations, Technologies, Windows Live, Windows Marketplace, Windows Vista

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3 Responses to “Microsoft launches new Windows Marketplace”

  1. Microsoft Weekly Miscellany, December 22, 2006 -- Microsoft News Tracker Says:

    [...] More gifts – Microsoft Teams With Macrovision to Populate Windows Marketplace with over 1,000 games. I’d nearly forgotten about Windows Marketplace, Microsoft’s digital delivery store for PCs. [...]

  2. More Vista Marketing Magic -- Microsoft News Tracker Says:

    [...] Microsoft launched their spiffed up Windows Marketplace in August, but it’s mostly been a venue for a little hardware and some games and smaller applications with the novelty that the latter were downloadable using their Digital Locker technology. Now however, they will be offering upgrade editions of Vista and full copies of Office 2007. I suspect that offering Vista is a waste of time and that offering Office upgrades might be a better plan, but there’s nothing wrong with digital delivery if you can persuade the customers of that fact. [...]

  3. Déjà vu: Microsoft opens US online store with software downloads | Microsoft News Tracker Says:

    [...] Trevin Chow, one would think that Microsoft did not already have an online store called Windows Marketplace which offers Microsoft and third party hardware and software as well as downloads of software [...]

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