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June 18, 2007

Microsoft launches redesigned MSN Mobile portal

Posted by David Hunter at 11:15 AM ET.

On Sunday Microsoft relaunched its MSN Mobile portal with a brand new design enhanced to draw mobile phone Web surfers:

Microsoft’s new MSN Mobile portal — http://mobile.msn.com — offers news, sports information, entertainment features and access to services like e-mail, search, maps and instant messaging all on one page.

When a user accesses the portal, the MSN platform detects the handset and optimizes the site for that device, adjusting things like font sizes for different screens.

There’s lots of competition among Web portals for mobile phone users and Microsoft is trying to stay in the running and/or join up with the phone operating companies on their own portals. The full press release has more details on the features.



Filed under MSN, MSN Mobile, Microsoft

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One Response to “Microsoft launches redesigned MSN Mobile portal”

  1. Microsoft adds ads and horoscopes to MSN Mobile | Microsoft News Tracker Says:

    [...] Back in June, Microsoft started an overhaul of its MSN Mobile portal for cell phone users and today announced some new steps in that process: Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today. Starting today, MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S. [...]

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