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On Sunday Microsoft relaunched its MSN Mobile portal with a brand new design enhanced to draw mobile phone Web surfers:
Microsoft’s new MSN Mobile portal — http://mobile.msn.com — offers news, sports information, entertainment features and access to services like e-mail, search, maps and instant messaging all on one page.
When a user accesses the portal, the MSN platform detects the handset and optimizes the site for that device, adjusting things like font sizes for different screens.
There’s lots of competition among Web portals for mobile phone users and Microsoft is trying to stay in the running and/or join up with the phone operating companies on their own portals. The full press release has more details on the features.
December 11th, 2007 at 2:39 AM
[...] Back in June, Microsoft started an overhaul of its MSN Mobile portal for cell phone users and today announced some new steps in that process: Mobile display advertising is now available on MSN Mobile for the first time, Microsoft Corp. announced today. Starting today, MSN Mobile customers in the U.S. will begin to see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S. [...]