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April 28, 2006

Microsoft launches Windows Live Shopping

Posted by David Hunter at 7:26 PM ET.

Exemplifing all that online services investment that has Wall Street upset, Microsoft today launched a beta of Windows Live Shopping at

Today we launch the brand new Windows Live Shopping site!

What is it? It is the beta launch of Microsofts Web 2.0 shopping experience, featuring one of the worlds largest product catalogs, user-created content and an easier-to-use interface built on 100% AJAX technology. It uses a unified shopping engine to search or browse almost 40 million products from 7,000 stores ranging from many of the countrys leading retailers to eBay. Results are displayed in an order that is not affected by advertising; merchants cannot pay to have their items show up closer to the top. Users will be able to drag-and-drop items to a shopping list and share lists with friends; see user reviews of products and sellers; and read and create public shopping guides on any subject.

As we have mentioned previously, Windows Live Shopping is MSN shopping with a spiffy new Web 2.0 user interface and features. Unfortunately, it doesn’t support Firefox.

If you consider shopping a team sport, apparently more Web 2.0 social networking is on the way:

What is our vision? In the future, Windows Live Shopping will continue to offer the great comparison shopping services you see today, while also integrating more social and community features that will enable users to better research, share, and have fun with their shopping experiences.

Since online shopping is not exactly a new category, the test will be to see if the new features draw a crowd.

Filed under Beta and CTP, Firefox, MSN, MSN Shopping, Microsoft, Open Source, Technologies, Web 2.0, Windows Live, Windows Live Shopping

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One Response to “Microsoft launches Windows Live Shopping”

  1. Windows Live Shopping and Wi-Fi move to MSN -- Microsoft News Tracker Says:

    [...] Windows Live Shopping launched in beta in April, 2006 as a version of MSN Shopping with a spiffed up interface. Now Chris at LiveSide reports that the shutters are going up and erstwhile shoppers will be redirected to MSN: From today Windows Live Shopping beta will be taken offline, with users being sent to MSN Shopping, available at This appears to be part of the ongoing self-correcting process taking place on Windows Live, occurring as a result of various MSN products being moved over to the new Windows Live brand in 2006, without much thought being given to their long-term future. No word on whether Microsoft will discard the Live interface or adopt it on MSN. [...]

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