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December 1, 2005

Microsoft Live Meeting appears on “The Apprentice”

Posted by David Hunter at 10:33 AM ET.

As promised, Microsoft Live Meeting gets massive product placement on tonight’s episode of Donald Trump’s TV show, “The Apprentice.” From the press Q&A:

But tonight, Live Meeting’s visibility will soar to new heights, as RTC Group executives join Trump center stage. They will pose a challenge to the competing teams in the form of a task surrounding Live Meeting and then judge the results.

Todd Bishop has some background:

Marketers from the company analyzed ratings from the past two seasons of the program, broken down by week and region, to choose the specific episode on which they wanted their product to appear. They settled on tonight’s show — which begins with only four contestants left, raising the possibility of high ratings.

People at Mark Burnett Productions, the company behind the reality show, told Microsoft they weren’t accustomed to other companies going to quite those lengths for the program.



Filed under General Business, Live Meeting, Office, Public Relations

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One Response to “Microsoft Live Meeting appears on “The Apprentice””

  1. Microsoft News Tracker » Trapped in Press Release Hell Says:

    [...] If there’s one thing I enjoy more than a “thought leader,” it’s a “chief spiritual officer.” The Live Meeting team seems to be filled with boundless energy when it comes to PR stunts. Filed under Office, General Business, Public Relations, Live Meeting Listen to this article   [Permalink] [...]

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