But tonight, Live Meeting’s visibility will soar to new heights, as RTC Group executives join Trump center stage. They will pose a challenge to the competing teams in the form of a task surrounding Live Meeting and then judge the results.
Todd Bishop has some background:
Marketers from the company analyzed ratings from the past two seasons of the program, broken down by week and region, to choose the specific episode on which they wanted their product to appear. They settled on tonight’s show — which begins with only four contestants left, raising the possibility of high ratings.
People at Mark Burnett Productions, the company behind the reality show, told Microsoft they weren’t accustomed to other companies going to quite those lengths for the program.