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Oh yeah, this kind of viral marketing will have folks running right out to snag a copy of Vista. I guess it goes in the scrapbook along with the Zune rabbit petting and the Origami disaster, but it makes you wonder if Microsoft marketing could actually sell any software that wasn’t guaranteed to be on 97% of all PCs sold.
(Via Ed Bott)
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October 18th, 2006 at 7:54 PM
[...] Well, the more cash than clues part was right. It’s the Microsoft viral marketers again, fresh from their “triumphs” with Clearification, Zune rabbit petting, and misleading Origami customers. [...]
January 30th, 2007 at 9:42 PM
[...] They’ve even resuscitated the useless and annoying Clearification.com. Avant garde thinking in the ad world undoubtedly eschews actually showing the product, much more what it does, but it’s hard to believe that this kind of thing does anything more than befuddle consumers. [...]