Microsoft Corp. today announced the appointment of Jeff Bell as the new corporate vice president of Global Marketing for the Interactive Entertainment Business, reporting directly to Peter Moore, corporate vice president for the overall Interactive Entertainment Business, effective June 12, 2006. The Interactive Entertainment Business includes the Xbox® and Games for Windows® businesses and is part of Microsoft’s Entertainment and Devices Division. Bell joins Microsoft from DaimlerChrysler, where most recently he served as vice president of product strategy for the Chrysler Group.
It’s not as big a stretch as it seems:
Bell is largely credited with helping to turn around the Jeep and Chrysler brands during his tenure at DaimlerChrysler, and for pioneering Chrysler’s video game and online marketing strategies. Bell’s aggressive use of games as marketing tools resulted in the creation of more than 40 online games with a registered user base of more than 3 million. His work in games led to Chrysler being named Interactive Marketer of the Year in 2005 by Advertising Age.