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February 26, 2006

Microsoft Origami unmasked?

Posted by David Hunter at 8:04 AM ET.

There’s been a variety of buzz about Microsoft’s mysterious OrigamiProject.com as a viral marketing prelude to the announcement of a new Microsoft hardware product to be unveiled on March 2. Kevin Tofel did a little digging in the comments at Engadget and has come up with a marketing video:

The speculation runs rampant but it appears that you might not have to wait a few weeks to find out what Origami truly is. Marketing firm DigitalKitchen must have the ad campaign on this one because if you hit their site and enter, click Work and then BrandTheatre, guess what you’ll find. Not just pics of the device, but a Flash-based video showing the various uses.

Looks like the vaunted “ultramobile lifestyle PCs” are about to arrive. Aside from more details on Origami itself, the big question is whether this is actually a Microsoft hardware device like the Xbox or a specification for Microsoft OEM partners to follow like the Portable Media Center. Is Microsoft actually going into the PC system business?



Filed under Hardware, New Form Factors, Origami, Portable Media Center, Technologies, Windows Mobile

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3 Responses to “Microsoft Origami unmasked?”

  1. Microsoft News Tracker » Origami buzzkill? Says:

    [...] It was fun while it lasted, but after the weekend excitement about Microsoft’s Origami project, it appears that sobriety is prevailing. John Markoff at the NY Times: Richard Doherty, the president of Envisioneering, a consumer electronics consulting firm, said that his company had received an invitation to a briefing for analysts at Microsoft’s headquarters in Redmond, Wash., on Thursday. [...]

  2. Microsoft News Tracker » Microsoft’s Origami to be OEM spec? Says:

    [...] That answers my main question as to whether Microsoft was going to build Origami itself or provide a specification for OEMs to build as it did for the Tablet PC and the Portable Media Center. Of course, some will argue that Microsoft would be better off building it themselves as Steve Jobs has observed about the Portable Media Center which has done poorly against the iPod. [...]

  3. Microsoft News Tracker » Origami marketing virus mutates Says:

    [...] Microsoft’s Origami viral marketing scheme continued to unfold today as Reuters reports: The veil of mystery surrounding Microsoft’s secretive Origami portable device lifted just a little on Thursday after the firm updated the project’s cryptic Web site, hinting that all would be revealed on March 9. [...]

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