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March 14, 2006

Microsoft readying Windows Live Video

Posted by David Hunter at 6:28 PM ET.

Rachel Rosmarin at Forbes:

Microsoft can’t stop playing follow the leader.

Now that it has ramped up its Windows Live product suite–a direct response to Google and Yahoo!’s popular Web-based software–the company can’t bear to leave any popular Internet category untouched, no matter how crowded the playing field already is.

Microsoft has owned up to eventually entering the Web-based, user-generated video space, with a project code-named “Warhol” that could end up as Windows Live Video. Blogs have reported that the product will launch in April, though a Microsoft spokesman said it would be later than that.

“We are keeping the possibility of user-generated video content top-of-mind as we plan for upcoming MSN and Windows Live Services,” says Rob Bennett, general manager of entertainment and video for MSN.

Dozens of companies have already popularized the user-generated video category, with YouTube and Google Video leading the pack.

Codename Warhol? More on Web video and Windows Live by following the link. And LiveSide had the original rumor.

Filed under Coopetition, Google, Microsoft, Windows Live, Windows Live Video, Yahoo

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One Response to “Microsoft readying Windows Live Video”

  1. Windows Live Video launch coming this summer? -- Microsoft News Tracker Says:

    [...] Details of the new service, which will be rolled out simultaneously in several territories, are yet to be finalised. However, a Microsoft executive told Times Online that the company is planning to launch a viral advertising campaign to publicise it “imminently”. This is undoubtedly Windows Live Video (codename Warhol) that got some buzz in March. As for the viral advertising campaign, I hope it is better conceived than the one for Origami. Filed under Coopetition, Windows Live, Microsoft, Windows Live Video, YouTube   [Permalink] [...]

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