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Rachel Rosmarin at Forbes:
Microsoft can’t stop playing follow the leader.
Now that it has ramped up its Windows Live product suite–a direct response to Google and Yahoo!’s popular Web-based software–the company can’t bear to leave any popular Internet category untouched, no matter how crowded the playing field already is.
Microsoft has owned up to eventually entering the Web-based, user-generated video space, with a project code-named “Warhol” that could end up as Windows Live Video. Blogs have reported that the product will launch in April, though a Microsoft spokesman said it would be later than that.
“We are keeping the possibility of user-generated video content top-of-mind as we plan for upcoming MSN and Windows Live Services,” says Rob Bennett, general manager of entertainment and video for MSN.
Dozens of companies have already popularized the user-generated video category, with YouTube and Google Video leading the pack.
Codename Warhol? More on Web video and Windows Live by following the link. And LiveSide had the original rumor.
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July 12th, 2006 at 12:03 PM
[...] Details of the new service, which will be rolled out simultaneously in several territories, are yet to be finalised. However, a Microsoft executive told Times Online that the company is planning to launch a viral advertising campaign to publicise it “imminently”. This is undoubtedly Windows Live Video (codename Warhol) that got some buzz in March. As for the viral advertising campaign, I hope it is better conceived than the one for Origami. Filed under Coopetition, Windows Live, Microsoft, Windows Live Video, YouTube [Permalink] [...]