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March 28, 2008

Microsoft rebrands CRM Live as CRM Online

Posted by David Hunter at 6:11 PM ET.

Back in October, 2007 Microsoft established a new branding policy for its online offerings and in keeping with that has announced that henceforth its hosted CRM Live application would henceforth be named CRM Online. No changes in the expected 2Q2008 general availability – just a name change from Microsoft Dynamics Live CRM to Microsoft Dynamics CRM Online.

The distinction is that hosted versions of Microsoft’s ordinary server software applications are now supposed to get the “Online” moniker while real Web applications for individuals and small businesses get the “Live” appellation. In the first rush of Microsoft’s “Live” enthusiasm, the hosted version of CRM ended up being named “CRM Live” and this was merely a realignment.

Filed under CRM, Dynamics Live, General Business, MBS, Marketing, Microsoft, Online Services

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