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December 14, 2005

Microsoft reorganizes Entertainment and Devices Division

Posted by David Hunter at 9:24 PM ET.


Microsoft Corp. has split its entertainment and devices division into four businesses, the latest reorganization at the world’s largest software maker, according to a company e-mail to employees seen by Reuters on Wednesday.

The chief of the entertainment and device unit, Robbie Bach, responsible for launching Microsoft’s Xbox video game business, told employees in a Wednesday e-mail he would turn his focus to longer-term strategy and partner relationships.

Bach said Bryan Lee would take over as head of a new entertainment business charged with overseeing the company’s growing digital efforts in music, television and video.

Other changes include broadening the role of Peter Moore as head of the interactive entertainment business, which includes both the Xbox and Games for Windows business, Bach said.

Tom Gibbons will remain in charge of the consumer productivity experiences unit, which includes the computer mouse and keyboards business. Pieter Knook remains chief of the mobile and embedded business and the communications sector sales force, the memo said.

Richard Waters at the Financial Times has more:

Another senior Xbox executive, J Allard, has been handed responsibility for the platform technology across the digital entertainment group, making him key in Microsoft’s attempt to create a technological foundation for its broader digital home vision.

Mr Allard first grabbed attention inside Microsoft a decade ago, when he wrote a memo to Bill Gates warning of the threat to the software company posed by the rise of the internet – a memo that helped prompt Mr Gates to revise Microsoft’s strategy.

Business Week recently profiled Robbie Bach and there are standard Microsoft bios: Robbie Bach, Bryan Lee, Peter Moore, Tom Gibbons, Pieter Knook, J Allard.

Filed under Digital Media, Embedded, Executives, Home Software, J Allard, Microsoft Hardware, PC Games, Robbie Bach, Technologies, Windows Mobile, Xbox

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2 Responses to “Microsoft reorganizes Entertainment and Devices Division”

  1. Microsoft’s other secret hardware project? -- Microsoft News Tracker Says:

    [...] Curiouser and curiouser! We mentioned the reorganization here and the idea of Microsoft doing its own hardware in this market (ala Xbox) has been around for a while including a prominent mention by Steve Jobs in January. Filed under Executives, Coopetition, Conferences, Hardware, WinHEC06, Robbie Bach, New Form Factors, Microsoft, Transmeta Listen to this article   [Permalink] [...]

  2. Microsoft Zune exec Bryan Lee bails out -- Microsoft News Tracker Says:

    [...] Bryan Lee, Microsoft’s Corporate Vice President, Entertainment Business, who in December 2005 took over “as head of a new entertainment business charged with overseeing the company’s growing digital efforts in music, television and video,” has decided to move on: A senior Microsoft executive who oversaw the launch of its Zune digital music player plans to leave the company, the world’s largest software maker said on Wednesday. [...]

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