Microsoft Corp. has split its entertainment and devices division into four businesses, the latest reorganization at the world’s largest software maker, according to a company e-mail to employees seen by Reuters on Wednesday.
The chief of the entertainment and device unit, Robbie Bach, responsible for launching Microsoft’s Xbox video game business, told employees in a Wednesday e-mail he would turn his focus to longer-term strategy and partner relationships.
Bach said Bryan Lee would take over as head of a new entertainment business charged with overseeing the company’s growing digital efforts in music, television and video.
Other changes include broadening the role of Peter Moore as head of the interactive entertainment business, which includes both the Xbox and Games for Windows business, Bach said.
Tom Gibbons will remain in charge of the consumer productivity experiences unit, which includes the computer mouse and keyboards business. Pieter Knook remains chief of the mobile and embedded business and the communications sector sales force, the memo said.
Richard Waters at the Financial Times has more:
Another senior Xbox executive, J Allard, has been handed responsibility for the platform technology across the digital entertainment group, making him key in Microsoft’s attempt to create a technological foundation for its broader digital home vision.
Mr Allard first grabbed attention inside Microsoft a decade ago, when he wrote a memo to Bill Gates warning of the threat to the software company posed by the rise of the internet – a memo that helped prompt Mr Gates to revise Microsoft’s strategy.