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August 22, 2008

Microsoft reorganizes for commercial Web search

Posted by David Hunter at 6:52 PM ET.

Live Search cashback logoRobert Andrews at paidContent.org reports an organizational change in Microsoft’s Search Business Group:

Microsoft is restructuring its Search Business Group to add a new group geared toward commercial search. It’s picked Multimap CEO Jeff Kelisky to be GM of this new Commercial Search unit, which covers Live Search cashback, MSN Shopping, local, consumer mapping, Virtual Earth and mobile. It’s part of the big plan to improve the performance of Live as a search and advertising platform. Kelisky will report to Search Business Group GM Brad Goldberg in Redmond but will remain based in London.

Goldberg: “We are increasing our focus on commercial search, including changes to the search leadership team and engineering team and in order to lead this market we need to bring all find, explore and commerce needs together. (Jeff) will direct this team to ensure Microsoft continues to innovate and deliver so that consumers choose us to find local information and services.” Goldberg said Kelisky understood particularly how to navigate search, local services, business search and mobile.

Microsoft acquired UK-based Multimap in December of 2007.



Filed under Acquisitions, Live Search, Live Search cashback, MSN, MSN Shopping, Microsoft, Virtual Earth, Windows Live

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