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August 8, 2006

Microsoft second place in MySpace bidding?

Posted by David Hunter at 2:52 PM ET.

In the “For What It’s Worth” department, it looks like Microsoft came close in the MySpace eyeball auction. Here’s the buzz from Bambi Francisco at MarketWatch:

… MySpace began speaking to all four search engines during the last six months, Google, Yahoo, Microsoft’s MSN and InterActive’s to see who’d offer up, among other things, the highest guaranteed upfront revenue for the MySpace and Fox digital properties’ traffic. News Corp set last Friday as the deadline for bids. No one matched Google’s offer, though MSN’s was competitive.

Filed under Advertising, Coopetition, General Business, Google, Live Search, MSN, MSN Search, Microsoft, Online Services, Windows Live, Yahoo, adCenter

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