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June 29, 2006

Microsoft shifts execs and Dynamics CRM development

Posted by David Hunter at 7:48 AM ET.

Ina Fried at CNET has the story, but here’s the net:

- Senior VP Orlando Ayala takes a new position reporting to COO Kevin Turner as head of the Emerging Segments Market Development Group which “is charged with spearheading efforts to ensure that Microsoft makes a real, positive difference to people and Governments all around the world as digital inclusion in underserved communities, both in emerging nations and developed countries, becomes an increasing fundamental for economic success in the global economy.” This sounds like a lot of PR smoothing the way for Microsoft sales in these untapped markets which have their own special problems.

- Eduardo Rosini takes Ayala’s old job as head of the Small, Medium Services and Partner group which handles sales to smaller businesses and the partner program. He was formerly the Regional VP in charge of Microsoft APAC, which is Microsoft’s Asia Pacific unit.

- Marketing for Microsoft’s unified communications effort, which was announced earlier this week, will be under Chris Capossela, who heads product marketing for Office.

- Development of Dynamics CRM is moving from Microsoft Business Solutions into the Office Business Platform group headed by Kurt DelBene.

- Last but not least, Microsoft is still searching for a replacement for Microsoft Business Solutions honcho Doug Burgum, who announced plans in November to shift to an evangelist “chairman” role in MBS (see also [1]) once his successor was found. Could it be that leading the perpetually troubled MBS doesn’t look like much of an opportunity?

Filed under CRM, Doug Burgum, Dynamics, Executives, General Business, Governmental Relations, Kevin Turner, MBS, Marketing, Microsoft, Public Relations

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