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February 14, 2008

Microsoft shuffles mobile, online, and marketing execs

Posted by David Hunter at 8:42 PM ET.

Microsoft today made an omnibus executive rearrangement announcement covering a variety of Corporate and Senior Vice Presidents. Here are the novel aspects from my perspective:

Andy Lees, senior vice president, Mobile Communications Business. Previously corporate vice president of the Server & Tools Marketing and Solutions Group, Lees will oversee the development, marketing and sales of software and services that power mobile devices for business and consumer customers worldwide. Lees will fill the role previously held by Pieter Knook, who made the decision to leave Microsoft to pursue new opportunities.

Knook is a 17 year Microsoft veteran who jumped to Vodafone possibly spurred by the fact that Windows Mobile has not been an outstanding success. Also related, Roz Ho, at one time the head of Microsoft’s Mac Business Unit, is now CVP of Premium Mobile Offerings including the new Danger acquisition.

Satya Nadella, senior vice president, Search, Portals & Advertising Group. Previously corporate vice president, Nadella will continue to lead Microsoft’s engineering efforts across Live Search, Microsoft adCenter, and Subscriptions, Points and Billing platforms. He will also take over responsibility for MSN programming and engineering.

Bill Veghte, senior vice president, Online Services & Windows Business Group. Previously corporate vice president, Veghte will build upon his leadership of the Windows business and will take on an expanded role that includes responsibility for all end-user business strategy, sales and marketing across Windows Client, Windows Live, MSN and Search. In addition, he will continue to have shared responsibility for OEM sales.

Together, Veghte, Nadella and Brian McAndrews, senior vice president of Microsoft’s Advertiser and Publisher Solutions Group, take on expanded roles running the business strategy, sales, marketing and engineering efforts for Windows Live, Search and MSN. Each will continue reporting directly to Kevin Johnson, president of the Platforms & Services Division. Steve Berkowitz will step down as senior vice president of the Online Services Group. He will remain with the company, focusing on a smooth transition of the business, until the end of August 2008.

Even with Berkowitz’s departure, doesn’t it seem like there are still too many chefs cooking up Microsoft’s online hash? Just wait until they try to shoehorn in the Yahoo executives.

Brad Brooks, corporate vice president, Windows Consumer Product Marketing. Previously general manager, Windows Product Marketing, Brooks will oversee global marketing of Windows to consumers. Brooks will fill the role previously held by Michael Sievert, who has decided to leave Microsoft to pursue new endeavors.

No word on where Sievert is going, but one wonders if he paid the penalty for the lack of enthusiasm for Vista.

Last but not least:

S. Somasegar, senior vice president, Developer Division. Previously corporate vice president, Somasegar will continue to oversee all developer-related languages, tools and platforms within Microsoft. He also leads Microsoft India Development Center and Microsoft Canada Development Centre.

Scott Guthrie, corporate vice president, .NET Developer Platform. Previously general manager, Guthrie will continue to oversee several development teams responsible for delivering Microsoft Visual Studio developer tools and Microsoft .NET Framework technologies for building client and Web applications.

It’s nice to see the often unsung Server and Tools team get rewarded even if S&T is part of the “old” Microsoft – you know the one that actually makes money.



Filed under Brian McAndrews, Executives, Kevin Johnson, Microsoft, Mike Sievert, S. Soma Somasegar, Satya Nadella, Steve Berkowitz

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One Response to “Microsoft shuffles mobile, online, and marketing execs”

  1. Joanne Bradford jumps the MSN ship | Microsoft News Tracker Says:

    [...] As for MSN, former Bradford direct report Greg Nelson, who is the general manager of MSN.com International will be running things on an interim basis. I would chalk this up as yet more turmoil in Microsoft’s online business  – the departure of Bradford’s boss Steve Berkowitz was announced in February. Of course, we’ll really see turmoil if the Yahoo deal goes through.   Filed under Executives, MSN, General Business, Employee Retention, Ad-supported software, Joanne Bradford, Microsoft   [Permalink] [TrackBack] [...]

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