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October 20, 2005

Microsoft Signs Deal With Wembley Stadium

Posted by David Hunter at 11:22 AM ET.

Here’s something different:

Microsoft Announces Seven-Figure Sponsorship Deal With Owners of London’s Iconic Wembley Stadium

U.S. software giant Microsoft Corp. announced a seven-figure sponsorship deal with the owners of London’s iconic Wembley Stadium, home of the England soccer team, Thursday.

The five-year deal makes Microsoft the stadium’s first “founding partner,” a title the stadium is reserving for only its largest sponsors and which comes loaded with perks.

Wembley will be wired up with the latest information technology from Microsoft as it enters the final stages of its 757 million pound (US$1.3 billion; euro1.1 billion) rebuild.

In return, Microsoft’s logo will be seen by millions passing through the stadium’s turnstiles when it reopens in 2006, as the deal allows the company to place 100 branded “plaques” around the stadium. Microsoft will also get a box on the halfway line and exclusive use of the 90,000-seat venue for one day each year.

Filed under General Business, Public Relations

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