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March 2, 2007

Microsoft tells Hollywood they need MSN Soapbox

Posted by David Hunter at 11:22 AM ET.

Ben Fritz at Variety has the buzz on Microsoft’s outreach memo:

Looking to strengthen ties with Hollywood as it delves deeper into online video, Microsoft on Tuesday sent a memo to top execs at all the major media congloms offering to work closely with them to combat piracy, but not to implement the kind of filtering technology Viacom is demanding on YouTube.

Confidential memo obtained by Daily Variety was sent by Microsoft to media toppers such as Peter Chernin, Jeff Zucker and Bob Iger as well as heads of the major labels. It outlines the tech giant’s approach to Soapbox, its newly launched viral video service on MSN that is going up against YouTube, MySpace Video and others.

In the letter, media and entertainment VP Blair Westlake said Microsoft is developing “what we believe content owners want and need: industry-leading notice and takedown … practices, including tools that enable our content partners to more easily find content that is rightfully theirs and give us prompt notice so we can respond even more efficiently and expeditiously.”

That’s probably (non-copyrighted) music to their ears except that

Soapbox, which is still in a public beta trial run and has a miniscule amount of content and visitors compared with YouTube, already has numerous copyrighted clips from “South Park,” “High School Musical,” “American Idol” and other TV shows, films and musicvideos.

Still, it behooves Microsoft to stay on the good side of the media bigs since their aspirations for future bounty seem to lie in that direction.

Speaking of which, the latest numbers from Compete show MSN is in 5th place with only with 4% marketshare. YouTube plus Google adds up to 54% and only MySpace with 16% looks like a contender.



Filed under Coopetition, Google, MSN, MSN Soapbox, Microsoft, MySpace, YouTube

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4 Responses to “Microsoft tells Hollywood they need MSN Soapbox”

  1. Microsoft starts slap fight with Google over book search -- Microsoft News Tracker Says:

    [...] I guess we now know what really rankles, although Mr. Rubin apparently doesn’t spend much time at MSN Soapbox which has a similar problem. [...]

  2. Quasi.dot » Blog Archive » Microsoft, Google ed il copyright Says:

    [...] Questo signore sostiene che Google sia una specie di parassita che non crea nulla e incassa un sacco di soldi.  Microsoft invece crea del software. Io penso che GMail, GCalendar, GDesktop, GDocs e tante altre cosette simili meritino un filo più di considerazione. Inoltre, dice, YouTube è lì a dimostrare questo approccio (come se non fosse successa la stessa cosa a Soapbox!). Microsoft poi sarebbe l’innovazione, eppure ho come l’impressione che i vari Windows Live Search Qualchecosa arrivino sempre quei due tre anni dopo l’equivalente servizio Google e che tutto sommato il maggior pregio di Microsoft sia quello di saper copiare molto bene… [...]

  3. GiCi » Blog Archiv » Microsoft, Google ed il copyright Says:

    [...] Questo signore sostiene che Google sia una specie di parassita che non crea nulla e incassa un sacco di soldi.  Microsoft invece crea del software. Io penso che GMail, GCalendar, GDesktop, GDocs e tante altre cosette simili meritino un filo più di considerazione. Inoltre, dice, YouTube è lì a dimostrare questo approccio (come se non fosse successa la stessa cosa a Soapbox!). Microsoft poi sarebbe l’innovazione, eppure ho come l’impressione che i vari Windows Live Search Qualchecosa arrivino sempre quei due tre anni dopo l’equivalente servizio Google e che tutto sommato il maggior pregio di Microsoft sia quello di saper copiare molto bene… [...]

  4. Microsoft temporarily shutters Soapbox -- Microsoft News Tracker Says:

    [...] As I observed a couple of weeks ago, you didn’t have to look hard to find plenty of that nasty pirated video on Soapbox. It’ll be interesting to see what they come up with, since if this was a simple problem, everyone would have fixed it already. Filed under MSN, Microsoft, MSN Soapbox [...]

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