Business Week scores an interview with Chris Early, studio manager for Microsoft Casual Games Group. Here’s the intro:
With the new Xbox console out, Redmond’s next target is games for mobile phones, with plans to overhaul the business as we know it.
Now that Microsoft has unveiled its new Xbox 360 gaming console, what’s next? Games for the small screen. The Redmond giant is getting ready for yet another entertainment push, this time into mobile-phone games. Until recently, Microsoft has licensed its successful titles, such as Halo, to specialized mobile-game publishers like In-Fusio, which churned out smaller, simpler versions of the games for cell phones.
But Microsoft wants a bigger slice of the fast-growing market. Researcher In-Stat estimates that the mobile-game business is poised to leap from $203.8 million in 2004 to $1.8 billion by 2009. So during the first half of next year, the company will unveil a major mobile push, says Chris Early, studio manager for Microsoft Casual Games Group. Expect to see a lot of marketing buzz — and yes, new mobile games, such as Hexic and Mozaki Blocks, for cell phones.
Microsoft’s has an ambitious agenda. The company plans to sweep up the best mobile games around (aggregators Mforma and Jamdat, beware!). It also hopes to completely change gaming as we know it by connecting mobile, Xbox-based, and PC-based gameplay into one coherent experience.
Hit the link for the full interview.