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November 23, 2005

Microsoft to blitz mobile phone games?

Posted by David Hunter at 10:25 AM ET.

Business Week scores an interview with Chris Early, studio manager for Microsoft Casual Games Group. Here’s the intro:

With the new Xbox console out, Redmond’s next target is games for mobile phones, with plans to overhaul the business as we know it.

Now that Microsoft has unveiled its new Xbox 360 gaming console, what’s next? Games for the small screen. The Redmond giant is getting ready for yet another entertainment push, this time into mobile-phone games. Until recently, Microsoft has licensed its successful titles, such as Halo, to specialized mobile-game publishers like In-Fusio, which churned out smaller, simpler versions of the games for cell phones.

But Microsoft wants a bigger slice of the fast-growing market. Researcher In-Stat estimates that the mobile-game business is poised to leap from $203.8 million in 2004 to $1.8 billion by 2009. So during the first half of next year, the company will unveil a major mobile push, says Chris Early, studio manager for Microsoft Casual Games Group. Expect to see a lot of marketing buzz — and yes, new mobile games, such as Hexic and Mozaki Blocks, for cell phones.

Microsoft’s has an ambitious agenda. The company plans to sweep up the best mobile games around (aggregators Mforma and Jamdat, beware!). It also hopes to completely change gaming as we know it by connecting mobile, Xbox-based, and PC-based gameplay into one coherent experience.

Hit the link for the full interview.

Filed under Executives, Mobile Gaming, PC Games, Windows Mobile, Xbox

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One Response to “Microsoft to blitz mobile phone games?”

  1. Big bucks in mobile phone gaming? -- Microsoft News Tracker Says:

    [...] According to Informa, which made this forecast, only five per cent of mobile phone users actually download games. … Informa predicts that Asia Pacific, which dominates mobile games sales, will account for nearly half the industry by 2011. It also says the USA is rapidly becoming the largest single-country market, thanks to its single language and small number of operators – factors which could constrain growth in Europe. More by following the link. Microsoft does have plans in this area (see also [1]). Filed under Windows Mobile, Mobile Gaming, Microsoft   [Permalink] [TrackBack] [...]

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