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August 10, 2006

Microsoft to expand reach of Windows Genuine Advantage?

Posted by David Hunter at 11:00 AM ET.

Despite all the bad publicity for Microsoft’s Windows Genuine Advantage antipiracy program, they are apparently forging ahead to expand the coverage according to Mary Jo Foley at Microsoft Watch:

To date, with its Genuine Advantage anti-piracy programs, Microsoft has targeted consumers. Windows and Office users have been required to validate their products as “genuine” before being able to obtain many downloads and add-ons.

Come this fall, however, the Redmond software maker is planning to turn up the Genuine Advantage heat in two ways: By baking more Genuine Advantage checks directly into Windows Vista, and by taking aim at PC makers, system builders, Internet cafes and other sources of potentially pirated software.

As far as Windows Vista goes, the details aren’t clear but the article speculates that certain premium Vista features will only be available to users who pass the WGA test. In April there had been reports that Vista’s fancy new Aero Class Vista GUI would not be available unless a user passed a genuine licence check.

And while it may be the stick for users, it seems to be the carrot for resellers who will get access to discount offers on Office if they sell genuine Windows while Internet cafes get little stickers if all their machines are loaded with genuine software. Not to be skeptical or anything, but these don’t seem like very powerful incentives.

Filed under Aero, General Business, Genuine Advantage, Legal, Licensing, Microsoft, OS - Client, Office, Piracy, Technologies, Windows Vista

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One Response to “Microsoft to expand reach of Windows Genuine Advantage?”

  1. Microsoft details Windows Vista and Longhorn copy protection -- Microsoft News Tracker Says:

    [...] Excuse me, for Vista and Longhorn it’s not copy protection, it’s now the Microsoft Software Protection Platform and it has some previously rumored new twists that Microsoft confirmed today: In the fight against software piracy, Microsoft today introduced an innovative set of technologies that will be included in Windows Vista and Windows Server “Longhorn.” The technologies are aimed at helping prevent piracy and protect customers from software tampering while making licensing easier to manage. [...]

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