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December 11, 2007

Microsoft to serve ads for CNBC.com

Posted by David Hunter at 12:41 AM ET.

Microsoft today announced an agreement with CNBC to be the financial network’s exclusive provider for banner and contextual ads for the fledgling CNBC.com (replacing Google’s would-be acquisition DoubleClick). You may recall that CNBC.com went its own way last year after having been hosted on MSN.

Advanced technology from Microsoft will help connect advertisers with CNBC.com users in more relevant, innovative ways through a combination of graphical ad placements and automated text-based advertisements targeted to content. Over time, the technology will enable the anonymous aggregation of user behavior.

The companies expect to begin execution of the agreement immediately, with contextual advertising appearing later this month. Execution on display advertising will begin in March 2008.

You may recall that CNBC.com went its own way last year after having been hosted on MSN. Not unexpectedly there are no details on the financial arrangements or on exactly what behavior is being “anonymously aggregated”.



Filed under Advertising, CNBC, Coopetition, DoubleClick, General Business, Google, Legal, MSN, Microsoft, Privacy, adCenter

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