In a move that would provide consumers a hands-on experience of its technologies, Microsoft announced its retail strategy as part of which it would partner with over 500 retail outlets to offer all Windows powered products including Media Centre 2005, digital music devices and education software, under one roof.
The company would partner with 500 retail centres in the next six months in Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Pune and Ahmedabad. Microsoft would make investments in the infrastructure required for the showcase and will also provide its retail partners with marketing and training support.
According to Ranjivjit Singh, Group Director – Consumer Business, the company is also talking to media houses to offer electronic programming guide (EPG), a free service that would be available to all users of Windows XP Media centre PCs and serve as an electronic TV guide.
EPG would be introduced in India in the first quarter of the next calendar year.
To increase affordability of its products, Microsoft said it would partner with personal computer manufacturers, banks and Government bodies to create more financing schemes, he added.
Aside from broadening market penetration, another objective seems to be to cut down on piracy which the article says is rampant.