Marguerite Reardon at CNET:
Microsoft will soon announce a partnership with British Telecom Group and Virgin Mobile to launch a mobile TV service in the United Kingdom, a source close to Microsoft confirmed.
While BT and Virgin’s plans have already been disclosed, an announcement scheduled for Tuesday at the 3GSM World Conference in Barcelona will be the first time Microsoft’s affiliation with the service has been made public. Microsoft has been working for months with BT and Virgin Wireless to provide necessary software for packaging and viewing the TV content shown on mobile phones.
Microsoft also provides software to Verizon Wireless, which has been offering its Vcast TV service in the United States since early 2005.
Microsoft’s involvement with the BT Movio service is important because it’s yet another validation of the entire mobile TV market, say some analysts.
If it is like the Verizon deal, it means use of Windows Media for the video, but we’ll have to wait for the formal announcement to be sure.