This week the US National Association of Broadcasters (NAB) are holding their annual convention and Microsoft was there touting their wares. The big Microsoft news was the announcement of some new reference content provider customers and the promise for later this year of DRM (AKA copy protection) for their Silverlight “Flash killer”:
Today Microsoft unveiled details of Silverlight DRM, Powered by PlayReady, the content protection support coming later this year in Silverlight. Silverlight DRM builds on Microsoft’s extensive expertise and experience in content protection and support for hundreds of millions of media players and devices worldwide.
In addition to being compatible with the broadly deployed base of Windows Media DRM 10 content, Silverlight DRM will support live streaming, on-demand streaming and progressive downloads for connected experiences. With the extensibility and openness of Silverlight, third-party solution providers will also be able to build and offer content owners additional choices for their media protection needs.
Microsoft apparently intends to continue their dominance in commercial media DRM software and connoisseurs of the genre will recognize PlayReady as Microsoft’s DRM successor to the the ill-fated PlaysForSure technology that Microsoft threw overboard (along with some unfortunate partners) when they released the Zune.