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February 25, 2006

Microsoft turns up the adCenter beta spigot

Posted by David Hunter at 6:45 PM ET.

You may recall that while beta testers have been happy with the click through rate (CTR) in the beta of MSN adCenter Internet advertising program, the flow of ad impressions has been low. Now Microsoft is increasing the flow according to a post on the adCenter Blog:

Good news from adCenter pilot world – we’re ready to increase traffic to adCenter campaigns. We’ve reached an important milestone with our most recent upgrade and, by popular request from our advertisers, we’ll be increasing traffic by approximately 70% from our current levels.

“Advertisers should see a significant and delectable increase in traffic,” according to Jed Nahum, Director, adCenter Product Management.

For those of you who are pilot advertisers, this means that your budget may be impacted due to the increase. Also, as more traffic is directed to adCenter, you should expect a decrease in traffic from your Yahoo! Search campaigns. As we move toward launch, I’ll continue to post here about the size and timing of additional traffic increases.

The increase is scheduled to start on Monday. We mentioned the adCenter update here and the Yahoo reference is because Yahoo is currently primary provider of ads on MSN Search but that contract is ending in June. Only four months left until adCenter has to stand on its own.

Filed under Beta and CTP, Coopetition, MSN, MSN Search, Yahoo, adCenter

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