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February 15, 2010

Microsoft unveils Windows Phone 7

Posted by David Hunter at 12:37 PM ET.

Microsoft today unveiled Windows Phone 7 (formerly Windows Mobile 7) and while it is chockfull of new goodies to keep them in the race with Apple’s iPhone and Google Android, do not expect to see any phones using Windows Phone 7 until the holiday shopping season:

Today at Mobile World Congress 2010, Microsoft Corp. CEO Steve Ballmer unveiled the next generation of Windows Phones, Windows Phone 7 Series. With this new platform, Microsoft offers a fresh approach to phone software, distinguished by smart design and truly integrated experiences that bring to the surface the content people care about from the Web and applications. For the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone, exclusively on Windows Phone 7 Series. Partners have already started building phones; customers will be able to purchase the first phones in stores by holiday 2010.

Some of the new features:

Windows Phone 7 Series includes six hubs built on specific themes reflecting activities that matter most to people:

People. This hub delivers an engaging social experience by bringing together relevant content based on the person, including his or her live feeds from social networks and photos. It also provides a central place from which to post updates to Facebook and Windows Live in one step.

Pictures. This hub makes it easy to share pictures and video to a social network in one step. Windows Phone 7 Series also brings together a user’s photos by integrating with the Web and PC, making the phone the ideal place to view a person’s entire picture and video collection.

Games. This hub delivers the first and only official Xbox LIVE experience on a phone, including Xbox LIVE games, Spotlight feed and the ability to see a gamer’s avatar, Achievements and gamer profile. With more than 23 million active members around the world, Xbox LIVE unlocks a world of friends, games and entertainment on Xbox 360, and now also on Windows Phone 7 Series.

Music + Video. This hub creates an incredible media experience that brings the best of Zune, including content from a user’s PC, online music services and even a built-in FM radio into one simple place that is all about music and video. Users can turn their media experience into a social one with Zune Social on a PC and share their media recommendations with like-minded music lovers. The playback experience is rich and easy to navigate, and immerses the listener in the content.

Marketplace. This hub allows the user to easily discover and load the phone with certified applications and games.

Office. This hub brings the familiar experience of the world’s leading productivity software to the Windows Phone. With access to Office, OneNote and SharePoint Workspace all in one place, users can easily read, edit and share documents. With the additional power of Outlook Mobile, users stay productive and up to date while on the go.

And the vendors on board:

Partners from around the world have committed to include Windows Phone 7 Series in their portfolio plans. They include mobile operators AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc. The first phones will be available by holiday 2010. Customers who would like to receive additional information about Windows Phone 7 Series and be notified when it is available can register at http://www.windowsphone7series.com.

So will it be enough to get Microsoft back in the smartphone game? That’s the rub and it is a bit hard to say since the only available demo devices are pre-production, development-only handsets. One key point is that "manufacturers will not be able to make massive modifications to Windows Phone" or to the fairly rigorous hardware specifications which sounds more than a bit like Windows with all its good and bad aspects for the end-user and the OEMs. At this point all I can say is that Windows Phone 7 seems quite ambitious, but it is certainly late.



Filed under Apple, Coopetition, Google, Microsoft, Windows Mobile, Windows Phone 7

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