Some of the “smaller” stories of the week that didn’t find a post of their own:
Microsoft’s partnership with NBC gives MSNBC.com exclusive online use of NBC news video clips for 99 years …
The Interactive Advertising Bureau (IAB) today announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.
Member companies who have confirmed their participation in this Working Group thus far include: Ask.com, Google, LookSmart, Microsoft Corp., Yahoo!, and others.
Microsoft invites hackers to test Vista. They need an invitation? Actually, Microsoft got a nice reception at the Black Hat Briefings conference even if attention for the Microsoft hosted sessions waned in the face of more exciting sessions. One such was a demonstration of installing a rootkit on a Vista beta. See, I told you they didn’t need an invitation!
Microsoft and Ziff Davis convert Computer Gaming World into Games for Windows: The Official Magazine. Note that it is PC gaming, not console.
Microsoft to Offer Xbox 360 Bundle? Microsoft may not be cutting the Xbox 360 price to fight Sony’s PS3, but there are lots of other ways to play the game.
Robert McLaws speculates that .NET 3.0 will RTM before Vista.
Microsoft is planning to bring its Windows Storage Server operating system, currently available only to OEMs, to a wider range of custom-system builders as its Longhorn version of Windows becomes available.
IDC: Global handheld market sees tenth quarter of on year decline in 2Q. Old fashioned PDAs are toast. Related: Dell Abandons PDA Development. Surprisingly, IDC didn’t have a much cheerier outlook for smartphones, in Europe at least. Feature bloat gets the blame.
IPTV subscriber base set for explosive growth, says iSuppli. The good news for Microsoft and all the other vendors is that it has a projected CAGR in subscribers of 92% through 2010. The bad news is that only amounts to 63 million subscriber worldwide in 2010. Still, it’s not chicken feed. Full iSuppli press release here.
Google: We won’t sell music. They seem to be the only ones.
Lenovo Hires Former Microsoft Executive To Lead Human Resources. It’s Kenneth DiPietro, a former vice president of human resources at Microsoft.
Harrison Magun, a general manager of Avenue A/Razorfish, has left the agency to take a position with Microsoft.
Magun recently wrapped up work at the aQuantive agency. Next month, he starts at Microsoft’s MSN unit as director of media analytics.