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March 13, 2006

Microsoft’s evangelism group launches new community web site called “10″

Posted by David Hunter at 10:10 AM ET.

Microsoft’s Jeff Sandquist:

My team and I have been working night and day for some time to launch an all new community called 10. ( – ed.) Our dream is to create a place for those people who want to use technology to change the world.

Every weekday at 10:00 am (PST) we’ll update 10 with a new video that highlights people, their passions and often the technology they are using. At the end of each week we compile these videos into a full length show with some extra surprises for you.

In addition to the show, we’re launching a number of blogs for the enthusiast covering a wide range of topics. Our blogs will be written by Microsoft employees, members of the 10 community or a mixture of both.

We just posted our first daily show (a little early so we could do some final testing) this weekend which is a trip to KEXP with Laura and Tina who are now a part of my team. You’ll want to tune in each day to get a feel for what the show is all about. Trust me, I think their will be a little of something for everyone it really is a tech variety show.

Based on the initial video, the intended audience is the young, body-piercing MTV crowd that has apparently been underserved with fluffy technology information since the demise of the more trendy portions of TechTV. The difference is that 10′s information seems to be all about Microsoft products.

Update: Robert Scoble who works on Sandquist’s evangelism team gives 10 a boost.

Filed under General Business, Marketing, Microsoft, Public Relations

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