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July 29, 2008

Microsoft’s Mojave Experiment fails to impress

Posted by David Hunter at 4:07 PM ET.

Windows Vista logo Last week Ina Fried broke a story at CNET about a Microsoft effort to buff up Windows Vista’s image by filming Windows XP users with a bad opinion of Vista raving about a new version of Windows called "Mojave" after they were shown a demo.  The trick was that Mojave was actually Vista and the test subjects were suitably gobsmacked when they found out. Microsoft apparently liked the reactions so much that they are now on the Web at

While the idea is modestly entertaining, I’m puzzled about the utility of it beyond demonstrating that the average consumer is easily deceived by both the "madness of crowds" and a slick demo that I’m sure lacked Vista’s more tedious annoyances. More to the point, consumers don’t really have any choice but Vista and it hasn’t seemed to slow Windows PC buying except for a relative few who have newly given Apple a try.

Where Windows Vista has a real acceptance problem is with enterprises who for the most part do have a choice to stay with Windows XP and many are doing so based on their technical and financial evaluations. Mojave would hardly fare so well in a similar demonstration with enterprise CIOs and their technical staffs.

Filed under General Business, Microsoft, OS - Client, Public Relations, Windows Vista, Windows XP

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