This week is the Web 2.0 summit in San Francisco and the technology companies are trotting out their best stuff to wow the cognoscenti. Microsoft’s Steve Ballmer was there touting Microsoft’ Web 2.0 credentials and the big news was the inauguration of the public beta of Popfly, Microsoft’s mashup programming package for social networks which had been announced in restricted alpha in May.
Users can use Popfly to add games, slide shows, Halo 3 statistics or eBay auctions to their Facebook profile, blog or personal Web page; build a Web page for a club or organization; and leverage blocks from Popfly partners like Twitter, Facebook and Dapper to drive site awareness and traffic.
Microsoft, of Redmond, Wash., has also released some statistics about the adoption of Silverlight since the launch of version 1.0 a month ago. The number of partners participating in the Microsoft Silverlight Partner Initiative has grown to more than 50 organizations, and more than 40 customers have delivered Silverlight applications, the company said in a statement.
Silverlight 1.0 is now also available in simplified and traditional Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.
Popfly is based on Silverlight which is Microsoft’s ostensible Adobe Flash “killer” technology. There are some details on what has changed in Popfly since the alpha release at the Popfly team blog and for those eager to kick the tires, the Popfly Web site is where you go to sign up for the beta.