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November 30, 2005

More details on “Fremont”

Posted by David Hunter at 9:28 AM ET.

More details on yesterday’s revelation of “Fremont” from Elinor Mills at CNET who interviews Garry Wiseman, MSN product unit manager:

Microsoft is developing a free online service that will allow people to list items for sale, events and other classifieds type of information that can be shared either with select groups of friends or anyone over the Internet, the company said Tuesday.

The service, code-named Fremont, has been in internal testing at Microsoft for about a week and a half, Garry Wiseman, MSN product unit manager, told CNET News.com in an interview. He said he could not say when it would be available publicly.

“Basically, it will be a free listing service, with a bunch of twists to make it very unique, such as integration with social networks, in particular integration with MSN Messenger,” he said.

Ads relevant to the listing will appear alongside the search results, he added.

There’s more info including the tie-in with Windows Live Local (formerly Virtual Earth) by following the link. In comparison with Google Base:

“We started this before anyone knew about Google Base. Having seen what Google Base is doing, I don’t think they were aiming for a classifieds service,” Wiseman said. “They don’t have a taxonomy of listings like we do. They see it as an open database.”

Which was my take as well.

“People talk about Google Base as a classifieds play, but there is some uncertainty about that,” said Greg Sterling, an analyst at The Kelsey Group. “This (Fremont) is unmistakably a classifieds service,” and an “impressive” one at that.

Google is going to have to crisp up the Google Base offering beyond “indexing the world’s data” if they want to play in the classified space.



Filed under Coopetition, Google, Online Services, Windows Live, Windows Live Expo

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3 Responses to “More details on “Fremont””

  1. Microsoft News Tracker » Blog Archive » Fremont to beta this year, go live in 1H2006 Says:

    [...] The phone of Garry Wiseman, MSN product unit manager, must have been ringing off the hook about Fremont. I linked one interview earlier, and in at least the third I have seen, Elizabeth Montalbano at InfoWorld got some dates as well as what appears to be the name of the service: Garry Wiseman, MSN product unit manager for Microsoft, said the company hopes to release a test version of Windows Live Classifieds to the public in the next month, with the full service going live in the first half of next year. [...]

  2. Microsoft News Tracker » Fremont is now Windows Live Expo Says:

    [...] Mary Jo Foley at Microsoft Watch spots the name change for Microsoft’s planned marketplace and social networking service and points to the beta site where you can sign up to participate. Expo seems to be slightly late since a beta had been promised in December with it going live in 1H2006. Posted @ 9:53 pm. Filed under Beta and CTP, Windows Live, Windows Live Expo   [Permalink] [...]

  3. Microsoft News Tracker » Microsoft expands Windows Live Expo beta Says:

    [...] Windows Live Expo (formerly codenamed “Fremont”) is Microsoft’s planned “social” classified ad service and it has been in internal beta testing for Microsoft employees only leading up to a launch some time in the first half of this year. Now, the Windows Live Expo blog reports that the beta has been expanded: We’re very pleased to announce that today we are expanding our beta to include certain email groups from the Seattle area. In particular, we have opened up the service to the following organizations (besides Microsoft employees): [...]

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