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August 17, 2006

More Microsoft viral marketing at

Posted by David Hunter at 8:23 PM ET.

Nate Mook at BetaNews:

A new viral Web site at has launched that appears to tease an upcoming game-related device by Microsoft and hardware manufacturer Razer. While few specifics are offered by the site, it hints that more details are coming next Friday.

More by following the link, but no one is venturing any suggestions about what the hype object is other than Gizmodo who is guessing it is some sort of game hardware. That’s probably a good bet since Razer builds gaming paraphernalia. If you sit through the video at notfornoobs, you can sign up for a mailing list to get the word when the marketers are ready.

Filed under General Business, Marketing, Microsoft

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One Response to “More Microsoft viral marketing at”

  1. Not for Noobs snooze - it’s a mouse -- Microsoft News Tracker Says:

    [...] After the viral marketing buildup at, Microsoft and partner Razer have labored mightily and delivered a mouse. OK, it’s a fancy mouse for gamers: Today at the Games Convention in Leipzig, Germany, Microsoft Hardware and Razer USA Ltd. are turning up the heat in the growing PC gaming peripherals market by teaming up to design and develop next-generation computer gaming peripherals. Microsoft Corp. and Razer, creator of the world’s leading brand in high-end computer gaming peripherals, are introducing a new gaming mouse, the Microsoft® Habu™, a high-tech wonder that brings together the best of both worlds for PC gamers: more than two decades of cutting-edge innovation and comfort from Microsoft Hardware and industry-leading gaming technology from Razer. You can read the list of peculiar gamer-oriented features by following the link, but there are pictures and more glaring colors in the Razer version of the press release. Filed under Coopetition, Microsoft Hardware, Mice, General Business, Marketing, Microsoft, Razer   [Permalink] [TrackBack] [...]

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