Ms. Dewey is only slightly more pleasant than Scuzz the Rat in Microsoft Bob (who you cannot see here, thanks to Ms. Dewey, who doesn’t do image search and took 14 seconds to display some Bob-related results, because she had a schtick to do).
God, I hate bad UI.
Fair enough. Just some more useless dancing baloney on the Web from a startup with more cash than clues, right? Wrong. David Ewatt at Forbes did some digging and discovered that
The site, put together by San Francisco-based design shop Evolution Bureau, is part of a Microsoft ad campaign, according to the company, although Microsoft is not currently mentioned anywhere on the site.
Ewatt also follows up with a response from Microsoft:
“Who says search can’t be fun? At Windows Live we are constantly exploring new and creative ways to promote our search offering and deliver relevant information in an interesting and engaging way. The Ms. Dewey website is just one example of these efforts.
This is not an advertising campaign. This really just an experiment for exploring different ways to introduce people to search and Live Search specifically. We are not promoting the site but simply putting it out on the Web for discovery.”
Did I miss a press release where Microsoft announced a program for hiring otherwise unemployable viral marketers?