Hunter Strategies LLC logo

Microsoft News Tracker

What's more interesting than observing Microsoft?

October 18, 2006

MS. DEWEY JUST TELL ME it’s a joke

Posted by David Hunter at 7:51 PM ET.

I read Mitch Ratcliffe’s ZDNet takedown of Ms. Dewey, an extremely annoying Flash search engine front end, had a laugh, and thought no more of it. Read the whole thing, but here’s an excerpt:

Ms. Dewey is only slightly more pleasant than Scuzz the Rat in Microsoft Bob (who you cannot see here, thanks to Ms. Dewey, who doesn’t do image search and took 14 seconds to display some Bob-related results, because she had a schtick to do).

God, I hate bad UI. 

Fair enough. Just some more useless dancing baloney on the Web from a startup with more cash than clues, right? Wrong. David Ewatt at Forbes did some digging and discovered that

The site, put together by San Francisco-based design shop Evolution Bureau, is part of a Microsoft ad campaign, according to the company, although Microsoft is not currently mentioned anywhere on the site.

Well, the “more cash than clues” part was right. It’s the Microsoft viral marketers again, fresh from their “triumphs” with Clearification, Zune rabbit petting, and misleading Origami customers.

Ewatt also follows up with a response from Microsoft:

“Who says search can’t be fun? At Windows Live we are constantly exploring new and creative ways to promote our search offering and deliver relevant information in an interesting and engaging way. The Ms. Dewey website is just one example of these efforts.

This is not an advertising campaign. This really just an experiment for exploring different ways to introduce people to search and Live Search specifically. We are not promoting the site but simply putting it out on the Web for discovery.”

Did I miss a press release where Microsoft announced a program for hiring otherwise unemployable viral marketers?



Filed under General Business, Live Search, Marketing, Microsoft, Public Relations, Windows Live

Related posts:

 

5 Responses to “MS. DEWEY JUST TELL ME it’s a joke”

  1. Main Says:

    Orange, Messenger Sign in, and Ms. Dewey

    News from around the Windows Live web: Orange, the France-Telecom brand for its mobile and broadband

  2. disambiguity - » Ms Dewey - Lessons in how NOT to design a search engine, brought to you by Microsoft Says:

    [...] Yep, that’s right. Microsoft are responsible for Ms Dewey. Although, you won’t find any mention of them on the site. Microsoft says: “Who says search can’t be fun? At Windows Live we are constantly exploring new and creative ways to promote our search offering and deliver relevant information in an interesting and engaging way. The Ms. Dewey website is just one example of these efforts. [...]

  3. Ms Deewey - Your Virtual Librarian « bibl.se Says:

    [...] Some blogposts about MsDewey: http://www.pandia.com/sew/298-ms-dewey-presents-a-new-sexy-search-engine.html http://www.hunterstrat.com/news/2006/10/18/ms-dewey-just-tell-me-its-a-joke/ http://www.downloadsquad.com/2006/10/19/ms-dewey-puts-the-stupid-in-search/ [...]

  4. Xbox and Zune whistle a happy tune -- Microsoft News Tracker Says:

    [...] More by following the link, but Zune’s clearly a story that will have to play out for better or worse over time. As for Microsoft viral marketing, just chalk up another dud. [...]

  5. TGIF, December 8, 2006 -- Microsoft News Tracker Says:

    [...] Last but not least, here’s a puzzle: Watch the first Vista TV ad and figure out where the hundreds of millions of marketing dollars are going. Well, at least the ad doesn’t have the Ms. Dewey problem. So far. Previous Ms. Dewey fun here. Filed under Security, Legal, General Business, Licensing, Piracy, Marketing, Microsoft, Patch Tuesday [...]

News Search:

Recent Posts:

Daily Digest Email:

Enter your Email


Powered by FeedBlitz

Categories:

Full category list

Archives:

Archive List

RSS Feed:



HunterStrat Links:

Other:

  • Powered by WordPress.

Advertisements:


 

Related:


Misc: