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August 25, 2005

MSN “Rock Star: INXS” Web Site a Hit

Posted by David Hunter at 7:46 AM ET.

From the Press Release:

Fans of Mark Burnett Productions’ “Rock Star: INXS” have made the new reality television show’s official Web site on MSN a go-to destination, with significant growth in visitors’ activities throughout the interactive site at http://rockstar.msn.com. To date, MSN® Video has streamed 7.1 million clips of the rockers competing for the chance to become the new lead singer of INXS.

Every remaining contestant on Rock Star: INXS has appeared in the top 100 most downloaded tracks on MSN Music, and the contestant performances, along with unaired and behind the scenes footage from the show, are some of the top streamed videos on MSN Video.

The number of people voting for their favorite contestants through rockstar.msn.com is growing rapidly. Voting on MSN continued its consistent week-over-week growth as the show completed its sixth week. In addition, fans are flocking to MSN Spaces, where each rocker has a personal Web log (blog), to get the latest updates from the contestants themselves. Visits to the contestants’ Spaces have more than doubled since the show’s premiere, which may be because the rockers aren’t keeping very many secrets when it comes to talking about their lives inside the mansion.

Beginning this week, fans who visit http://rockstar.msn.com will also have the chance to vote on the songs they’d like the contestants to sing on an upcoming encore performance show.

“It was just a few years ago that the only feedback producers would get would be from critics and ratings,” said Mark Burnett. “Now, thanks to the Internet and specifically our relationship with MSN, very detailed feedback comes across through voting, message boards and blogs, and from the large number of video clips watched and songs downloaded. The music downloads specifically are an incredibly valuable measure of customer feedback, as there is nothing more reliable than when people vote with their pocketbooks.”

“Rock Star: INXS,” airing on the CBS Television Network and VH1, debuted in July with a cast of 15 rockers competing to become the new lead singer for multiplatinum band INXS. Votes cast online by visitors to http://rockstar.msn.com help determine which contestant gets dropped from the show each week. This is the first time that Mark Burnett Productions, the company behind such landmark reality TV series as “Survivor” and “The Apprentice,” has used online voting to influence the outcome of a show on a weekly basis.

The Web site also gives fans unique opportunities to chat, play games and view show-themed content in real time through MSN Messenger, watch exclusive “Rock Star: INXS” content on MSN Video, purchase contestant performances on MSN Music, buy INXS merchandise through MSN Shopping, learn about the contestants’ personal lives through their MSN Spaces, and more.

Another MSN content play. I quoted so voluminously in order that all the MSN and non-MSN pieces got mentioned.



Filed under MSN, MSN Content, MSN Mobile

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