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March 23, 2006

MSN adCenter turns up the tap again

Posted by David Hunter at 9:51 AM ET.

Microsoft once again is increasing the number of internet ads served on Microsoft properties from its beta MSN adCenter program and correspondingly decreasing the ads from Yahoo. Carolyn at the adCenter Blog:

Word on the street is that when it comes to adCenter traffic, you want more, more, MORE. Well, I’m here to tell you that you’re in luck: It’s time for another traffic increase.

In fact, today we’re starting to increase the search traffic served by adCenter to 70%.

She warns that it may take several days to reach the full 70%, but I did a little testing with MSN Search and didn’t see any of the previous Yahoo/Overture ads. Recall that the adCenter team is working against a June deadline when the Yahoo advertising contract expires.

Filed under Beta and CTP, Coopetition, MSN, Microsoft, Yahoo, adCenter

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