MSN, a leading online destination featuring more than 360 million users worldwide, and Mobile 365, the global leader in mobile messaging and data services, today extend their relationship in Asia by forging strategic mobile alliances with five mobile operators in India.
These five mobile operators include Reliance Infocomm entities — Reliance IndiaMobile (RIM) and Reliance GSM, with a total of over 15 million CDMA and GSM subscribers; Tata Teleservices, one of India’s premier mobile and fixed service providers present in over 1,400 towns across 20 circles of the country, with over 7 million CDMA subscribers; and Spice Punjab and Spice Karnataka, both entities of Spice Telecom, which combined have more than 1.5 million GSM subscribers.
Under the agreements, users of MSN Hotmail will have the option to receive email sent to their MSN Hotmail accounts via SMS on their mobile phones — anytime and anywhere they are. They will also be able to reply to those email messages directly to the sender’s inbox using SMS, as well as perform other common tasks directly from their phone.
A year ago, MSN inked an agreement in India with the providers Airtel and BPL.