According to People’s Daily, MSN agreed to provide instant messaging and other MSN Mobile services for China Unicom cellphone customers and Samsung, LG, and Haier have agreed to pre-install MSN in some cellphone models.
MSN has 9.5 million PC-based subscribers in China, still lagging far behind its rival Tencent which has 140 million subscribers for its QQ, an online chatting service. A large part of Tencent’s QQ users use mobile service which jointly provided by Tencent and its two partners, China Mobile and China Unicom.
To compete with QQ, Microsoft has forged alliance with China Mobile which has 250 million users and with China Unicom which has more than 125 million users. In September this year, Microsoft signed an agreement with China Mobile to offer mobile MSN service.
These are additional service offerings , so MSN didn’t automatically gain 375 million new users in the the two deals. If you aren’t familiar with the MSN Mobile offerings, here’s the web site.