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March 28, 2006

MSN looks for dial-up customers

Posted by David Hunter at 7:16 PM ET.

MSN is still in the ISP business, and lest you forget, they’ve announced a new marketing campaign to snag AOL customers. Juan Carlos Perez has the story at InfoWorld:

Microsoft Corp. is offering an almost 20 percent discount on its MSN Dial-Up service’s regular price, plus a free month of service, partly to nab America Online Inc. dial-up subscribers unhappy with a recent price hike, Microsoft announced Tuesday.

U.S. residents who sign up between now and June 30 will get their first month free, and for the next 12 months they’ll be charged US$17.95 per month, instead of $21.95. The offer doesn’t require subscribers to commit to a full year of service. After the first 13 months of service, the discounted rate will lapse and the subscriber will thereafter be charged the regular monthly fee. The offer doesn’t apply to current MSN Dial-Up subscribers.

The move comes little over a month after rival AOL announced its decision to increase the price of its most popular unlimited dial-up access plan to $25.90 per month in order to nudge subscribers towards adopting its new High Speed broadband service.

Microsoft claims they were planning a promotion anyhow, so it just happened to worked out nicely. More by following the link including a reminder that MSN is a dial-up only ISP while AOL also offers broadband.

Filed under AOL, Coopetition, MSN, Microsoft

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