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June 30, 2006

MSN Search and Yahoo bid farewell … in the USA at least

Posted by David Hunter at 1:25 PM ET.

Today’s June 30 and that means the end of Yahoo ads on MSN Search in the USA:

MSN’s U.S. search distribution agreement with Yahoo! Search Marketing ends this month, and Yahoo! Sponsored Search listings will no longer appear in MSN’s U.S. search results. Although we regret the loss of MSN as a distribution partner, it was not unexpected, and we do not anticipate a significant change in the total amount of traffic to our advertisers as a result.

Is that a polite way of saying MSN Search isn’t much of a traffic driver? Hopefully for MSN it’s just a reference to the fact that MSN started running their own ads exclusively on MSN Search in the USA in May.

We expect that MSN will continue to display Yahoo! Search Marketing Content Match listings in the U.S., and Sponsored Search listings in non-U.S. markets, beyond June 2006.

It looks like Microsoft’s online ad ramp still has a way to go to cover even the whole MSN world.



Filed under Advertising, Coopetition, General Business, Live Search, MSN, MSN Search, Microsoft, Windows Live, Yahoo, adCenter

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