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May 25, 2006

MSN Spaces now most popular blogging service

Posted by David Hunter at 9:31 PM ET.

Press release:

May 24, 2006 — MSN® Spaces is the most widely used blogging service worldwide with more than 100 million unique visitors, according to data released today by comScore Networks Inc. of Reston, Va., an independent Internet audience measurement and consulting company.

comScore World Metrix’s proprietary audience report for April 2006 showed the total number of unique visitors to MSN Spaces has more than doubled in the past 12 months, from 41.65 million to 101 million.* Figures compiled by comScore Media Metrix indicate that during April 2006, nearly one in seven Internet users worldwide had visited MSN Spaces.

The asterisk is because comScore is unable to count unique visitors from some countries like China.

While this is certainly an achievement, I hope it isn’t too Scrooge-like to inquire about monetization. Or more succinctly, now that they’ve got the eyeballs, where’s the cash?

Filed under MSN, MSN Spaces, Microsoft

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2 Responses to “MSN Spaces now most popular blogging service”

  1. Windows Live Spaces launch has some rough going -- Microsoft News Tracker Says:

    [...] “We know we disappointed a bunch of you with the issues we had in our roll-out last night,” the message reads. “We planned long and hard for this release and unfortunately it was one of those gotchas that only showed up once we were in production.” There are apparently still some lingering problems, but this was a major re-plumbing of MSN Spaces which isn’t a little deal. Filed under MSN, MSN Spaces, Windows Live, Microsoft, Windows Live Spaces   [Permalink] [...]

  2. Blogging dustup over Windows Live Spaces -- Microsoft News Tracker Says:

    [...] My own take is much simpler: what really matters are eyeballs and monetization. On eyeballs, earlier in the year, Microsoft was touting comScore numbers that showed 100 million unique Spaces visitors in April 2006 and made Spaces “the most widely used blogging service worldwide.” On monetization, Spaces isn’t a charity activity since Microsoft is running ads unless the Spaces bloggers ante up for a Hotmail Plus subscription, but information on profitability is in short supply. Presumably, it is intended to be merely a part of the entire Windows Live gestalt, but you can’t expect to lose money on every piece and make money on the whole. Filed under Technologies, MSN, MSN Search, General Business, Hotmail, Blogs, Windows Live, Online Services, Ad-supported software, Microsoft, Windows Live Spaces   [Permalink] [TrackBack] [...]

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