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February 7, 2006

MSN to be rebranded?

Posted by David Hunter at 11:10 AM ET.

Chris at LiveSide had this buzz yesterday:

Several sources have indicated to us that MSN plans to relaunch itself as the MSN Media Network, whilst at the same time expanding its range of interactive and content rich services. As well as continuing to deliver content through and MSN Music, the MSN Video team is evolving to include Movies and TV. Both these sites have already been revamped at the end of last year and feature show times and reviews as well as the latest entertainment news.

We have also learnt there are plans to launch a new podcasting service later this year, featuring MSN produced content such as celebrity interviews.

More by following the link, but something of this sort is to be expected if Microsoft wants to position MSN as a content distributor while the services transition over to Windows Live. There have been alternate theories about the future of MSN, though.

Filed under General Business, MSN, MSN Music, MSN Video, Marketing, Windows Live

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One Response to “MSN to be rebranded?”

  1. Microsoft News Tracker » Microsoft denies MSN to be rebranded Says:

    [...] Confounding earlier rumors, Elizabeth Montalbano reports at InfoWorld that MSN is going to be MSN Media Network in all but the name: Though the new head of Microsoft’s MSN division has been calling the company’s MSN portal “MSN Media Network” internally, Microsoft has no formal plans to rebrand the site, a Microsoft spokeswoman said Thursday. [...]

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