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February 7, 2006

MSNBC.com toots own horn

Posted by David Hunter at 2:06 PM ET.

No real news, just a press release to say they’re doing great:

With MSNBC.com’s tenth anniversary coming up in July, the site has solidified its position as both the leader in news consumers’ minds and the leader in the industry. Not only does the site continue to dominate the Nielsen//Net Ratings against all other broadcast and cable news websites, it is regularly recognized as the best news and information site within the industry, most recently in the “Best Online Publishers” issue of MediaPost’s OMMA Magazine. In addition, recent research by JupiterResearch shows that MSNBC.com has outperformed the competition over the past year.

According to a study by JupiterResearch on the future of news, MSNBC.com is the most trafficked TV news site on the web and is in the enviable position of showing the most significant growth of any TV news site over the last year. MSNBC.com captured 30 percent of total news category traffic and 40 percent year over year growth, two combined statistics no other site can match. In comparison, total online news category traffic grew by seven percent. Competitors such as CNN.com and ABCNews.com who capture 24 percent and five percent of total traffic respectively, each showed below-average growth.

MSNBC.com is still equally owned by Microsoft and NBC and is separate from MSNBC TV which Microsoft largely divested in December.



Filed under MSNBC TV, MSNBC.com

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