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March 22, 2007

Nadella gets Microsoft ad and search development hot seat

Posted by David Hunter at 1:14 PM ET.

Earlier this month it was revealed that Blake Irving, Microsoft’s Windows Live Development leader, and Christopher Payne, head of development for Windows Live Search, were leaving the company. Today, Benjamin J. Romano reports at the Seattle Times that Microsoft has tapped Satya Nadella to run a new Internet search and ad organization formed out of the pieces and reporting directly to Platforms and Services Division President Kevin Johnson:

Microsoft will try a new combination of leadership and organizational structure to lift its Internet search business out of the cellar.

The company on Wednesday named Satya Nadella … to head research and development for a new group combining both Internet search and the advertising platform through which search generates cash.

Nadella, who will take over by April 19, assumes responsibility for a high-profile, high-pressure part of the business where Microsoft has struggled against entrenched competition.

Last month, more than half of the estimated 3.6 billion U.S. Internet searches were done using Google. Yahoo! was second and Microsoft’s MSN/Windows Live Search was third with a 9.6 percent share, according to data released earlier this week by Nielsen//NetRatings. What’s more, Google expanded its market share by 40 percent in the previous year; Microsoft grew 9 percent.

We mentioned the NetRatings numbers on Tuesday and yesterday comScore reported an even gloomier picture for Microsoft. Nadella is used to gloomy pictures though – his previous assignment was leading the troubled Microsoft Business Solutions.

Update: Ed Oswald at Betanews reports that Tami Reller will be the temporary replacement for Nadella at MBS (aka Dynamics).



Filed under Blake Irving, Coopetition, Executives, Google, Kevin Johnson, Live Search, MBS, MSN, Microsoft, Satya Nadella, Tami Reller, Windows Live, Yahoo, adCenter

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3 Responses to “Nadella gets Microsoft ad and search development hot seat”

  1. Microsoft Weekly Miscellany, April 27, 2007 -- Microsoft News Tracker Says:

    [...] Dane Glasgow, general manager of Windows Live Search, is leaving Microsoft to “work for various nonprofits and spend more time with his family.” I’s part of the continuing reorg of Live Search under new boss Satya Nadella. [...]

  2. Tatarinov tapped for Microsoft Business Solutions duty -- Microsoft News Tracker Says:

    [...] He replaces Satya Nadella who after only six months in the job, moved on to head Microsoft’s reorganized Internet search and ad group.  Tatarinov was formerly the corporate vice president in charge of the Windows Enterprise Management Division which handled Microsoft’s system management offerings. Tami Reller, who had been acting head of MBS will move on to a new position within Microsoft in 3-6 months, while Brad Anderson will be the interim leader of the Management Division. Filed under Executives, MBS, Dynamics, Microsoft, Satya Nadella, Kirill Tatarinov [...]

  3. aQuantive’s McAndrews takes over Microsoft Web advertising -- Microsoft News Tracker Says:

    [...] In a nutshell, McAndrews now runs Microsoft’s Web advertising business with the exception of the old style banner ads sold by the Digital Advertising Solutions salesmen (so beloved of Microsoft’s last Web ad czar) which are part of Berkowitz’s “content” group. Meanwhile, Satya Nadella gets to keeps working on the Live Search plumbing while McAndrews retains control over all of aQuantive’s advanced advertising technology plus picking up MSNDR and adCenter. Now all McAndrews has to do is make it work profitably for Microsoft and he certainly will be Microsoft’s rising executive star: [...]

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