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November 11, 2005

New and Improved MSN Shopping for the Holidays

Posted by David Hunter at 9:19 AM ET.

Press release – New and Improved MSN Shopping Launches Right on Time to Give Shoppers Relief This Holiday Season:

MSN® Shopping (http://shopping.msn.com) kicks off the holiday season with brand-new comparison shopping tools, with thousands of retailers, a bigger-than-ever product selection, new search tools, and helpful gift guidance to help consumers find the best value and make holiday shopping easier than ever.

The brand-new MSN Shopping provides consumers with a quick and easy way to find the products and gifts they’re looking for. Shoppers can search for a specific product such as a hot new toy that their kids asked Santa to deliver, or browse by product category for people on their gift list, including that person who has everything…

“I’m excited that MSN is now in the comparison shopping game — we’ve built new, powerful tools to make it quick, easy and fun for shoppers to find what they are looking for from one of the largest selections available online,” said Jim Barr, general manager for MSN Shopping. “MSN has ramped up our commitment to online retailing and now provides consumers with an ultimate shopping experience: Find exactly what you’re looking for at the best price, all from the comfort and convenience of home, or anywhere you have an Internet connection.”

To provide consumers with one of the largest selections available online today, MSN Shopping has collaborated with online shopping sites including PriceGrabber.com and Shopping.com. With seven times the number of retailers and 35 times the number of products, the new MSN Shopping has tens of millions of items from thousands of retailers. Products come from a range of the most-well-known brands and most-recognized merchants, from Target and FTD to mom-and-pop retailers with one-of-a-kind gift items.

Visitors to MSN will soon be able to shop in places beyond MSN Shopping, with the first step being to team up with MSN Search. MSN Search visitors will be able to receive instant answers to their product queries. For example, when consumers search for digital cameras on MSN Search, they will receive instant answers provided from MSN Shopping.

More by following the link. The tie-in of Search to Shopping is interesting, but I tried the suggested search and it isn’t live yet (just as the press release indicates), so it’s not clear exactly what it entails.



Filed under MSN, MSN Search, MSN Shopping

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