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September 19, 2012

Nokia Lumia 920 and HTC Windows Phone 8x: dueling top phones for Windows Phone 8

Posted by David Hunter at 4:58 PM ET.

Microsoft’s Windows Phone 8 Isn’t Even Out Yet And It Already Has A Big Mess On Its Hands

On Sept. 5, Nokia and Microsoft announced a new smartphone, the Lumia 920, calling it the "flagship" device for the Windows Phone platform.

On Sept. 19 HTC and Microsoft announced a new smartphone, the Windows Phone 8x, calling it the "signature" device for the Windows Phone platform.

There seems to be a messaging problem here.

A lot of members of the tech press who attended both Nokia and HTC’s events this month were left scratching their heads today. How can Microsoft have two hero devices?

I’m not sure anyone knows.

I’m not sure anyone cares but the marketeers, although even worse will be if very few buyers care about Windows Phone 8.

So between all the hype for unfinished devices and software and Microsoft claiming two different phones from two competitors are the *it* device for its new mobile OS, I bet the next round of phones have the same amount of success with the public the last generation did. None at all.

See also Nokia slams HTC’s Windows Phone 8 announcement, calls it a ‘tactical re-branding’. Whatever you call it, I rather like HTC’s chutzpah. I think I’ll emulate them and start selling a line of rebadged personal computers called Windows 8z.

Filed under Coopetition, HTC, Microsoft, Nokia, Windows Mobile, Windows Phone 8

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