Today, Microsoft’s PlayReady digital rights management offering (announced last February) found its first non-Microsoft customer, Nokia, who plans to add support for it on their S60 and Series 40 mobile device platforms. Don’t hold your breath, though:
Microsoft released the PlayReady Client Porting Kit for mobile devices in early August 2007, and expects the first services using Microsoft PlayReady technology to appear in 2008. In addition, Microsoft has designed PlayReady to be fully backward-compatible with Windows Media DRM 10, which means that devices supporting PlayReady can access existing Windows Media DRM-based content as well as new PlayReady content services.
Hmm, no word about the Zune which continues to have its own little DRM walled garden, but DRM 10 was marketed as the PlaysForSure program. I’m sure Nokia is aware of what happened to Microsoft’s erstwhile PlaysForSure partners since Nokia was one of them, but they likely don’t care since they aren’t betting the ranch on it, but merely adding support. If a proprietary Zune phone comes along, so be it, but in the meantime why not sell some music on whatever platforms are convenient?