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August 6, 2007

Nokia signs up for Microsoft’s PlayReady DRM

Posted by David Hunter at 7:00 PM ET.

Today, Microsoft’s PlayReady digital rights management offering (announced last February) found its first non-Microsoft customer, Nokia, who plans to add support for it on their S60 and Series 40 mobile device platforms. Don’t hold your breath, though:

Microsoft released the PlayReady Client Porting Kit for mobile devices in early August 2007, and expects the first services using Microsoft PlayReady technology to appear in 2008. In addition, Microsoft has designed PlayReady to be fully backward-compatible with Windows Media DRM 10, which means that devices supporting PlayReady can access existing Windows Media DRM-based content as well as new PlayReady content services.

Hmm, no word about the Zune which continues to have its own little DRM walled garden, but DRM 10 was marketed as the PlaysForSure program. I’m sure Nokia is aware of what happened to Microsoft’s erstwhile PlaysForSure partners since Nokia was one of them, but they likely don’t care since they aren’t betting the ranch on it, but merely adding support. If a proprietary Zune phone comes along, so be it, but in the meantime why not sell some music on whatever platforms are convenient?

Filed under Argo, Coopetition, DRM, Microsoft, Nokia, PlayReady, PlaysForSure, Technologies, Windows Mobile, Windows Mobile 6, Zune

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One Response to “Nokia signs up for Microsoft’s PlayReady DRM”

  1. Nokia kicks the tires on Windows Live -- Microsoft News Tracker Says:

    [...] In recent months Microsoft has persuaded mobile phone maker Nokia to try Windows Live Search and support PlayReady DRM on some of their phones, but today they took a big step further with the announcement of the trial availability of a suite of Windows Live services in Europe and the Middle East on some Nokia mobiles: [...]

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