Hunter Strategies LLC logo

Microsoft News Tracker

What's more interesting than observing Microsoft?

October 2, 2007

Non-Microsoft half of MSN China sold?

Posted by David Hunter at 12:41 PM ET.

MSN China is a 50/50 joint venture of Microsoft and Shanghai Alliance Investment Ltd. (SAIL) and last month it was reported that SAIL wanted out. Now the buzz is that Chinese online game company The9 Limited is buying their 50%.

CHINESE online game operator The9 Limited is likely to take over a 50 percent stake in MSN China from the state-owned Shanghai Alliance Investment.

The9 will sign a US$100-million contract with Shanghai Alliance Investment, sources told Shanghai Daily today.

The9 is the domestic [Chinese] operator of the World of Warcraft, the world’s most popular online game. It has attracted more than 3.8 million players in China since it was launched nationwide two years ago.

WoW is the major revenue source of The9, whose earnings dropped 40 percent in the second-quarter of this year.

In May, Nasdaq-listed Electronic Arts bought a 15 percent stake in The9.

It’s a somewhat odd couple, but since Microsoft apparently needs a domestic partner to play online in China, I guess The9 will serve.

Filed under Alliances, Coopetition, General Business, Governmental Relations, MSN, Microsoft, The9

Related posts:


One Response to “Non-Microsoft half of MSN China sold?”

  1. Microsoft buys full control of MSN Israel | Microsoft News Tracker Says:

    [...] partner, Shanghai Alliance Investment Ltd., has been trying to unload it’s 50%, most recently to The9 Ltd., although despite some reports, that deal has apparently never been consummated. It cannot go to [...]

News Search:

Recent Posts:

Daily Digest Email:

Enter your Email

Powered by FeedBlitz


Full category list


Archive List

RSS Feed:

HunterStrat Links:


  • Powered by WordPress.