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January 2, 2007

North America holiday PC sales strong

Posted by David Hunter at 2:18 PM ET.

Not only is NPD out with estimates of holiday Xbox sales in North America at retail stores, they also have the same skinny on PC sales. Joe Wilcox has the story at Microsoft Watch:

NPD’s holiday retail sales data–for the five weeks from Thanksgiving to Christmas–show sustained holiday PC sales, even without Windows Vista. PCs sales continued the trend foreshadowed by fairly strong Black Friday sales results.

In terms of notebook units sold through retail stores, there was a 58 percent increase year over year, according to NPD. Revenue rose 26 percent, with ASP (average selling price) of $777, down $202 from the same period last year.

By contrast, desktop retail sales declined a modest 1.2 percent in units and 8.5 percent in revenue. Falling ASPs–down 10 percent year over year–contributed to the revenue declines. However, ASPs fell a half percent less than holiday 2005 compared to 2004.

“There’s not much lower ASPs can go,” said Stephen Baker, NPD’s vice president of industry analysis. Holiday 2006 ASP for desktops was $537, compared to $587 in 2005.

More by following the link, but NPD’s Chris Swenson observes that there has been little historical correlation between PC sales and a new operating system (or lack thereof) and these numbers bear that out. I would also suggest that it will be interesting to see how many purchasers will cash in their Vista upgrade coupons if in fact they received them, although it’s not clear we will ever get firm data.

NPD also released some preliminary numbers for software sales which showed a big increase for security software but Microsoft’s OneCare had only 2-3% of the market, down from its early sales surge.

Update: While we’re on the subject of retail software sales, also check out Joe Wilcox’s explanation of the odd situation with Microsoft Office Student and Teacher Edition 2003 which makes up 80% of productivity suite retail sales according to NPD.

Filed under Microsoft, OS - Client, Windows Live, Windows Live OneCare, Windows Vista

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2 Responses to “North America holiday PC sales strong”

  1. LiveSide - News blog Says:

    Windows Live: Where it started, where we’ve been, and where we are now

    Well, it’s that time of the year again.  It’s the time where everyone does their predictions for the new year and recap of the events of the year that is on its way out.  Kip is going to be covering our list of things to watch for…

  2. Windows Live OneCare 1.5 released to manufacturing -- Microsoft News Tracker Says:

    [...] New features include Vista and expanded language support. We had mentioned OneCare just the other day when market research firm NPD estimated OneCare holiday North American retail store sales at 2-3% of the security market, down from the 15% peak reported by NPD when OneCare was first released. Filed under General Business, Windows Live OneCare, Windows Live, Marketing, Microsoft [...]

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