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August 23, 2006

Not for Noobs snooze – it’s a mouse

Posted by David Hunter at 9:04 AM ET.

After the viral marketing buildup at notfornoobs.com, Microsoft and partner Razer have labored mightily and delivered a mouse. OK, it’s a fancy mouse for gamers:

Today at the Games Convention in Leipzig, Germany, Microsoft Hardware and Razer USA Ltd. are turning up the heat in the growing PC gaming peripherals market by teaming up to design and develop next-generation computer gaming peripherals. Microsoft Corp. and Razer, creator of the world’s leading brand in high-end computer gaming peripherals, are introducing a new gaming mouse, the Microsoft® Habu™, a high-tech wonder that brings together the best of both worlds for PC gamers: more than two decades of cutting-edge innovation and comfort from Microsoft Hardware and industry-leading gaming technology from Razer.

You can read the list of peculiar gamer-oriented features by following the link, but there are pictures and more glaring colors in the Razer version of the press release. If you found the excitement hard to handle, beware because:

Microsoft Hardware and Razer plan to announce another co-branded next-generation gaming product soon. Stay tuned and game on!

Indeed.



Filed under Coopetition, General Business, Marketing, Mice, Microsoft, Microsoft Hardware, Razer

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One Response to “Not for Noobs snooze – it’s a mouse”

  1. Microsoft Weekly Miscellany - August 25, 2006 -- Microsoft News Tracker Says:

    [...] Microsoft relaunched IntelliMouse Explorer 3.0 and announced a wireless game controller for Windows and the Xbox 360 as well as the Habu mouse mentioned earlier in the week. [...]

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