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November 3, 2005

Now it’s Xbox 360 game themed merchandise

Posted by David Hunter at 5:15 PM ET.

Fox Licensing & Merchandising Enters Into Unprecedented Licensing Relationship With Microsoft:

Fox Licensing & Merchandising and Microsoft Corp. announced they have entered into an unprecedented relationship surrounding certain Microsoft® titles for the long-awaited Xbox 360™ video game and entertainment system, which will be available in the U.S. on Nov. 22, 2005. Through the deal, Fox L&M will act as the Licensing Agent for certain first-party video games published by Microsoft Game Studios for the new platform, beginning with the highly anticipated titles “Perfect Dark Zero™” and “Kameo™: Elements of Power™,” both developed by Rare Ltd., a subsidiary of Microsoft. Fox L&M will manage a licensing program for the titles and will seek partners in a broad variety of product categories including apparel, accessories, social expressions, toys, and select print publishing.

There’s a pony in there somewhere!



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