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February 27, 2006

Origami buzzkill?

Posted by David Hunter at 9:36 AM ET.

It was fun while it lasted, but after the weekend excitement about Microsoft’s Origami project, it appears that sobriety is prevailing. John Markoff at the NY Times:

Richard Doherty, the president of Envisioneering, a consumer electronics consulting firm, said that his company had received an invitation to a briefing for analysts at Microsoft’s headquarters in Redmond, Wash., on Thursday.

“It’s a ‘technology’ we’ve been invited to see,” Mr. Doherty said. “That could be all kinds of things. But a device that is near to shipping would be surprising. If Microsoft was working with any of the major chip makers on a new device, it would be a long shot that that piece of information would not slip out until the product was almost ready.”

Frank Shaw, a spokesman for Microsoft, said Saturday that the company was not planning an announcement on Thursday, but that it would have something to talk about at an industry event next month. He would not comment on the intent of the Web site but confirmed that it did belong to Microsoft. The Digital Kitchen video, he said, was created about a year ago and shows an early prototype of Origami.

Todd Bishop from the Seattle P-I:

The March 2 date on instead refers to plans to offer more details on the site.

Bishop also has a longer article detailing some of the Origami speculation.

The difficulty here is that all that swell viral marketing has built up a head of steam which Microsoft has to be careful doesn’t vent back at them. Kent Newsome:

So here’s the thing Microsoft, you’ve built the buzz. You’ve got people interested.

You’re talking the talk.

Just make sure that when you finally pull up the curtain that whatever’s behind it can walk the walk.

Otherwise cover your ears, because the explosion, both bozo and blogo, will be loud.

The “bozo explosion” reference is here. One does have to wonder why a viral marketing site was created if there’s really nothing to hype yet.

Filed under General Business, Hardware, New Form Factors, Origami, Public Relations, Technologies

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